InPromo

The Brand:

InPromo Magazine vum Lux Post is a free weekly media outlet that has established itself as a key player in Luxembourg’s advertising landscape. With a massive circulation of 160,000 copies delivered directly to mailboxes, it reaches 60% of the Grand Duchy’s households, ensuring exceptional exposure to a wide audience. Its readership, primarily made up of household purchasing decision-makers, positions InPromo Magazine as a premier advertising platform.

Thanks to its unique format, InPromo combines the power of a local news journal with the effectiveness of a high-performance advertising medium for businesses. Each edition features the best offers and promotions from local brands, allowing consumers to optimize their purchasing power while providing advertisers with optimal visibility.

In addition to ads and promotional inserts, InPromo offers a diverse range of editorial content—from local news and thematic features to an events agenda and practical tips. This engaging editorial stance helps build a loyal readership that is both attentive and receptive to advertising messages.

InPromo’s impact is further enhanced by a strategic distribution model: 90,000 households receive the newspaper alongside other advertising materials, while 70,000 households benefit from exclusive direct mailbox delivery. This dual approach ensures broad coverage while maintaining precise and effective targeting, enabling advertisers to reach their prospects optimally.

With InPromo, businesses have access to a flexible and high-performing platform to promote their products and services. With no page limits, highly sought-after premium inserts, and measurable return on investment, this media outlet is an indispensable tool for any successful advertising campaign in Luxembourg.